Buying & Merchandising

In addition to my work as a stylist, I bring a strong perspective on fashion through the lens of buying and merchandising. My background across premium retail, e-commerce styling, and demand generation marketing has given me a deep understanding of how product moves from concept to consumer.

I analyze trends not just from a visual standpoint, but from a commercial one. I consider factors such as category performance, price architecture, consumer behavior, and assortment balance. Through years of working closely with product on the sales floor, in showrooms, and within digital retail environments, I’ve developed a strong instinct for identifying pieces that resonate with customers while maintaining a cohesive brand point of view.

This perspective informs the way I approach trend forecasting, product recommendations, and assortment strategy. I’m particularly interested in how contemporary brands can balance directional design with commercial viability, ensuring collections feel both relevant and profitable within today’s evolving retail landscape.

Interested in connecting?

I welcome conversations with brands, retailers, and industry professionals around buying strategy, product insight, and creative collaboration. Please feel free to reach out or connect via LinkedIn.